Ellie, Molly, Sally, Andy, and Rosie: How Advanced Air Conditioning + Heating Runs Its Austin Front Desk on AI

Bekka Martel co-owns Advanced Air Conditioning + Heating in Cedar Park, Texas with her husband Joe. Five named AI agents from UpSmith — Ellie, Molly, Sally, Andy, and Rosie — keep her maintenance calendar booked every month, including the shoulder seasons most HVAC shops can't fill. Here's the stack she runs, the trust map she's still trying to ship, and where she thinks the next opportunity is in HVAC AI.